To address the challenge, I started by conducting extensive research on each artist's brand, music, and existing visual style. This allowed me to develop a deep understanding of their respective identities and fan expectations.
For The Weeknd, I designed a dark, moody, and futuristic tour poster that incorporated the artist's signature aesthetic, with neon accents and a striking portrait. For Post Malone, I created a vibrant and eclectic design featuring bold typography and illustrated elements that reflected his unique blend of hip-hop and pop-rock influences. For Dua Lipa, I opted for a sleek, modern design with strong geometric patterns and a bold color palette, highlighting her powerful stage presence and pop sensibilities.
Once the tour poster designs were complete, I adapted the visual concepts for social media posts across various platforms, including Instagram, Facebook, and Twitter. The social media campaign integrated eye-catching animations, engaging copy, and strategic use of hashtags, tags, and calls-to-action to encourage fans to share, comment, and purchase tickets.
Throughout the entire process, I maintained close communication with the Live Nation team, ensuring that the final designs and copy aligned with their promotional goals and artist expectations.